The most important holiday (and most fun!) of all summer is Independence day known as 4th of July. This makes for an exciting opportunity to connect with your customers and clients, why not run some special offers or marketing campaigns geared for this special summer holiday?
In this article we will discuss some interesting ideas for promoting your business using a 4th of July marketing plan!
Offer Fourth of July Discounts
A lot of businesses run special sales themed around 4th of July, Why? Because it works!
Discounting your goods or services for Fourth of july is one of the easiest ways to create a holiday buzz, customers are out and about making it easier to engage with your customers and create some more sales.
If you have a brick and mortar store (yes they still call them like that) you can run in store promotions using the 4th of July color theme Red, White and Blue.
You can use colored stickers to mark discounted items, or just offer discounts on items with the holiday colors.
If you have an ecommerce website you can use similar techniques.
Create coupon codes like “UncleSam”, “Independance”, “America”, “Fireworks”. “July4”
Offer email coupons for users that sign up to your email marketing list.
Create sitewide sales on Independence day.
Create a Patriotic July 4th Social Media Strategy
Social media should be an integral part of your marketing efforts, especially around the holidays, when more people are off from work and spending more time on social media, use july 4th themed hashtags and images, this could help increase your impressions and followers on platforms such as instagram and facebook.
Some examples of what might be trending are #IndependenceDay, #July4th, #4thofJuly, #starsandstripes, #redwhiteandblue, #fireworks, #America, as well as something custom to your location or industry.
Write 4th of July blog post on your site
What is more important than having a professional social media channel? Your website of course! Write up an article related to independence day and your business to get people to visit your website.
Your website is where all your marketing and branding all comes together, your website lets you control how your customers perceive you and ultimately how you sell to them. Try to create content that is informative, engaging, and solves a problem.
